The Election is Over, and the Twitter Wars are, Too

In News by UFSocial Staff

by UFSocial editor Lisa Hope and contributor Kristen Dugan

Because of the vast number of people active on social media (1.96 billion), President Elect Donald Trump and Hillary Clinton persistently used social media to promote their campaigns, engage with supporters, and attack each other. Millions of followers retweeted, liked, and participated in the social debate.

By looking at the stats below, it’s clear Trump’s camp utilized social media much more than Clinton.

The Candidates on Social Media: The Numbers

Facebook Followers

Trump: 14,635,677
Clinton: 9,424,363

Twitter Followers

Trump: 15M
Clinton: 11.1M

Instagram Followers

Trump: 3.9M
Clinton: 3.6M


Trump: 34K
Clinton: 9,837

Instagram Posts

Trump: 1,232
Clinton: 834


Trump utilized live video through Facebook and Periscope on Twitter to show live speeches and to engage with his followers.

Clinton also shared promotional videos asking people to vote for her.

Clinton also posted messages in Spanish to appeal to ethnic followers.


Clinton tweeted messages about her campaign and asking people to vote.

During presidential debates, Clinton referenced tweets from Trump to support her statements of Trump being unfit for the presidency. Clinton also took so social media to criticize Trump.


Trump used Twitter to criticize Clinton and current policies and procedures in Washington. The New York Times even created a list of insults Donald Trump made on Twitter.


Trump’s page notes an instant response to messages. According to Facebook, a Facebook page must actively respond to messages instantly in order to receive this Facebook-controlled notice. Clinton’s page does not have this notice.

Trump’s feed consists of videos from rallies and live video of appearances.

He also shared links on how and where to vote, as well as links to news stories about Clinton’s alleged scandals.


Clinton’s feed focused on her campaign and highlighted some of her high profile supporters.

She also took to Facebook to attack Trump’s tactics.


Both candidates primarily used Instagram to promote their platform rather than target one another, although both did post the occasional video and picture that emphasized they didn’t approve of the other.

Clinton shared images of her many appearances and events.

All Kauveri wanted for her seventh birthday was to meet Hillary (and a Star Wars Lego set). She got both!

A photo posted by Hillary Clinton (@hillaryclinton) on


She also utilized the tagline or some variation “I’m With Her.”

Text IMWITHHER to 47246 to tell Hillary you’re with her.

A photo posted by Hillary Clinton (@hillaryclinton) on

Like this if you’re proud to be on this team—all the way to the White House. #VPDebate

A photo posted by Hillary Clinton (@hillaryclinton) on

And, she used the platform to point out issues she had with Trump.


Trump shared images from events and rallies, often using his campaign’s tagline, “Make America Great Again.”


A photo posted by Donald J. Trump (@realdonaldtrump) on

And, he shared his opinion on Clinton.

LETS #MakeAmericaGreatAgain! #Vote #TrumpPence16 #TrumpTrain #USA

A photo posted by Donald J. Trump (@realdonaldtrump) on

On Election Day

On the day of the election, Trump posted this photo:

Get out & #VOTE! #TrumpPence16 #ElectionDay #USA

A photo posted by Donald J. Trump (@realdonaldtrump) on

Trump showcased his confidence in the photo, and he utilized the hashtags #VOTE!, #TrumpPence16, #ElectionDay and #USA.

Trump also posted photos on his social media accounts promoting the Trump campaign, reposts from his sons, Eric and Donald Trump Jr., his daughter, Ivanka, and a video that calls voters to vote.


Clinton posted this photo on the morning of Election Day:

Clinton’s social media team also posted a photo on Instagram of Clinton at the polls.

Happy Election Day!

A photo posted by Hillary Clinton (@hillaryclinton) on

This team has so much to be proud of. Whatever happens tonight, thank you for everything.

A photo posted by Hillary Clinton (@hillaryclinton) on

Clinton posted multiple messages calling for people to vote, adding a link to her website to find a location.

She also asked for volunteers to help her win.

The candidates’ social media strategies were clearly different on Election Day and continued to have different focuses as the evening turned to night and results came in.

On Election Night

Clinton reminded voters to stay in line.

Her final post before the election was called was a photo of Clinton hugging a young girl with a caption that thanked her supporters and team.

Trump’s Twitter featured videos of the candidate asking voters to go to the polls and he tweeted that he would be watching the results with his family in Trump Tower in Manhattan.

On his Facebook page, Trump thanked every state that he won with a photo from Fox news. His first thank you went to Kentucky at 7:34 p.m.

He continued this “thank you” trend on Facebook up to when he won Georgia at 12:34 a.m. He then posted a photo from the Associated Press once Pennsylvania was called. Minutes later, Trump posted a Facebook status claiming his victory and posted a video that celebrated his win over Clinton.

Trump went “Live” on Facebook with his victory speech at 2:57 a.m.

The Next Day

Clinton did not make her concession speech until November 9. On that day, she posted a photo on Instagram with a caption from her speech, “Scripture tells us: Let us not grow weary in doing good, for in due season, we shall reap, if we do not lose heart.”

Scripture tells us: Let us not grow weary in doing good, for in due season, we shall reap, if we do not lose heart.

A photo posted by Hillary Clinton (@hillaryclinton) on

Clinton shared a live video of her concession speech and posted the transcript of her speech as a Facebook status.


On Twitter, Clinton tweeted parts of her concession speech, and her pinned tweet is part of her speech that says, “To all the little girls watching…never doubt that you are valuable and powerful & deserving of every chance & opportunity in the world.”

Donald Trump Post Victory

Trump’s social media team was very active before the victory, and now they are keeping just as busy as they promote Trump to the American people as the President Elect of the United States.

Great day in Washington, D.C. — thank you!

A photo posted by Donald J. Trump (@realdonaldtrump) on

What now?

Trump and Clinton are no longer fighting for votes, but the President Elect has to win over the half of Americans who did not vote for him.

The candidates used social media to promote their campaigns throughout the election, and now that the madness is over, here’s hoping for more amicable messaging. While Trump and Clinton were not always kind to each other on social media during the past year, we will hopefully see more positive and productive posts from our leaders.

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