Content on social media is more likely to receive twice the amount of likes, comments and shares if there is a visual is in the post. In June 2016, Mark Zuckerberg predicted Facebook will be 100% video within the next five years. Graphic design skills are a necessity for anyone who wants to receive successful engagement on social media. The new demand for graphics and videos are yielding new sites and apps that allow people with little background in digital design to create aesthetically pleasing visuals. You do not have to be a Photoshop or InDesign whiz to showcase fun and appealing graphics on your social media platforms. Here are a list of resources that can help anyone produce visuals:
Canva was created in 2012 and offers “amazingly simple graphic design.” The website brings together a “drag-and-drop design tool with a library of more than 1 million stock photographs, graphic elements and fonts.” A basic, free account includes access to easy-to-create templates for presentations, posters, Facebook posts and other social media platforms. There is an option for users to create their specific brand by selecting a unique pallet of colors, typefaces and logos. The website recommends font combinations for the most visually appealing designs as well as color pallet inspirations. The simple and easy to use interface is perfect for someone just starting out in graphic design and wants to post several types of graphics.
Photoshop and InDesign require practice to become an expert on design, but another Adobe application is catered toward users who prefer a simpler application- that is Adobe Spark. Spark’s mission is “communicate with impact” and enables users to “turn ideas into impactful social graphics, web stories and animated videos- in minutes.” With this software, one can create visuals and instantly share with no expertise in design. If a social media user is looking to efficiently create compelling messages that allow stories to come to life, he should utilize Adobe Spark. And the best thing about Spark? This software is free and designed for everyday communication, so anyone can begin creating.
Lynda is a teaching platform for anyone who wants to gain the technical skills behind graphic design, and many other topics. Their mission is to allow users to “learn a new skill online, on your time.” Lynda.com offers a free trial to users for up to 10 days. The website offers many plans after a free trial; prices range from $19.99/month to $34.99/month depending on the amount of access to videos a user seeks to watch. In addition to learning graphic design skills, Lynda account holders can watch videos focusing on marketing, IT, photography and many other subjects.
Today, an extensive background in Adobe InDesign and Photoshop is not required to produce beautiful visuals for social media posts. Anyone is able to implement creativity into photos and videos through websites like Canva and Adobe Spark, or teach themselves specific skills by watching video tutorials on sites like Lynda.com. There is now no longer a reason to not include an engaging and aesthetically pleasing visual in social media posts. Start creating!