Keeping Up in the Social Media Game

In Journalism, Social Media by UFSocial Staff

by Rachel White, UFSocial Contributor


Today’s journalism simply cannot be done without social media. I’d like to look at a broader scale of how media outlets use social media to their advantage, or maybe disadvantage.

With the recent Oscars buzz, I thought that would be an appropriate place to start. A website called Variety posted an interesting link today, saying that social media can be used to help predict Oscars winners.

Through a process called “social listening” people can research how many times a particular movie or actor has been mentioned on social media since their nomination. To explain, the article says “The Revenant” generated 26% more digital content engagement than its nearest competitor. Although The Revenant didn’t win, it’s star Leo DiCaprio did.

YouTube did a very similar analysis when they ranked the eight best picture nominees in order of their movie trailer views.

With so many organizations already using social media, different ways of managing it have started to emerge. That’s what social media commerce expert Marsha Collier points out in her Buzzfeed style article she tweeted out:

This article gives both the pros and cons of different social media management styles and can serve as a tool for any media outlet or journalist looking to improve their social media presence.

Some current celebrities have even made their fame simply by knowing how to reach large audiences using social media. Vanity Fair acknowledged a few of these superstars on their Social Club.

These young stars understand that in order to be successful on social media, you have to treat it like a business. And I think their millions of followers would agree that they run their businesses well.

While there is no wrong way to use social media per se, a Hootsuite blogger claims there are some common misconceptions.

This author explains how success is not measured by the “quantity of followers you have, but rather the quality of these followers.” The quality of followers will grow the more you focus on engaging your audience. She also says it’s better to show a little more of your personality instead of keeping your posts professional all the time.

So if you’re ready to become the next social media guru, take a look at what some of these organizations have done to see what works, and what doesn’t.

*The research for this post was done using TweetDeck.

About the Author

Rachel White is pursuing a bachelor’s degree in telecommunication and a master’s degree in international business at the University of Florida. She is passionate sports and travels with the UF volleyball team as the team manager.

About the Author

UFSocial Staff