LiveJournal and Myspace. The probability is, you do not hear those names from the past often. Instead, names like Instagram and SnapChat are part of your daily conversation at the moment. But like technology, you are also focusing on the future and what the next big thing will be. Being a trendsetter in social media allows you to feel credibility amid your circle of friends and followers.
Social media platforms of the past still try to maintain relevancy but, in my view, have failed to measure up to their newer successors. For me, the older platforms are too time consuming. Too difficult in an age where now holding your finger on a screen can instantly play a video. If we are going to be scientific about this, we should recall learning about evolution throughout our science classes in high school. Things change and we adapt. However, social media evolution is less Darwin and more Zuckerburg.
In an article featuring twenty-five expert predictions on the future of social media by Business 2 Community, Reed Berglund, CEO of FullBottle, indicated that video platforms like Vine are proving to be an effective alternative to Adwords and Facebook advertising. In turn, he believes this will successfully reduce the cost of customer acquisitions.
Periscope, a live streaming video application, was recently acquired by Twitter and had its official launch on March 26. Within the first ten days, more than 1 million people signed in. According to TechCrunch, this has skyrocketed the app to number twenty-two on the US-Social Networking chart. The trend is indicating that we are beginning to move toward a very visually stimulated era of social media.
While the ease of use is an important factor, Customer Think has noted that other justifications for live video streaming growth in social media include creating immediacy and an urgent feel, bringing brands closer to consumers and promoting transparency. Live streaming video is quite different than the Vine and Instagram counterparts that the newer apps rival. For starters, platforms like Vine and Instagram require that videos be recorded by a user and then uploaded to the platform in order for other users and followers to view the media. Secondly, with using the aforementioned platforms, users experience time limitations. With live streaming video, there are no time limits or uploads—everything is instant. Communicating by the means of live video streams is beginning to trickle into social media and will without a doubt play a larger role in our digital experience. These apps are on the rise and also include Meerkat, which had a positive review at South by Southwest this year, and YouNow. Just push a single button on your phone and you are live.With Facebook currently being the world’s largest social network, expect Zuckerberg’s team to acquire or develop a competitive live streaming service in the future. Or, perhaps, maybe the next step in the evolution of Instagram will allow for live streaming video by users.It is a possibility that in the next ten years the live streaming apps will have created new opportunities for “shows” where we are able to trim or even eliminate production crews and the need for a television network or mass YouTube following.Users will have the ability to see what is live and playing much like a programming guide—a new version of television where anyone can be a star.